Anika Larsen founded PLEASURE GROUND in 2020. The upcycled label embodies the ethos of slowing down and staying grounded by focusing on deconstructing thrifted workwear and transforming it into playful, one-of-a-kind pieces. Each collection incorporates the act of play in reimagining classic silhouettes, offering a metaphor for how we can approach work—advocating for finding pleasure in the mundane. Everything is crafted by hand with purpose and mindfulness.